Heat pumps have moved from niche to normal in American homes. A survey commissioned by Mitsubishi Electric Trane HVAC U.S. (METUS) in the fall of 2024, reported by ACHR News in April 2025, found that 37% of homeowners now have a heat pump in their home — and that awareness of the technology is climbing fast.

What the survey found

Thirty-two percent of respondents said they have a good understanding of heat pumps, up from 23% the year before. Adoption was highest in the Northeast, at 54%, followed by the West at 49%. Owners are happy with the switch: 90% of heat pump owners said they would recommend one to others. The survey also underlined how much homeowners lean on the trades, with 82% saying their HVAC contractor influences their equipment decisions.

The broader market tells the same story. Citing data from the Air-Conditioning, Heating, and Refrigeration Institute (AHRI), ACHR News notes that heat pumps have outsold gas furnaces in the U.S. every year since 2022.

What it means if your system is due for replacement

If your furnace or air conditioner is getting old, ask for a heat pump quote alongside a like-for-like replacement, even if you live somewhere cold — cold-climate models are designed to keep heating at low outdoor temperatures. A heat pump both heats and cools, so one well-installed system can replace a furnace and an air conditioner at the same time. Because contractors steer most decisions, get at least two opinions and ask each installer to explain sizing, the backup heat plan and expected running costs. Federal, state and utility incentives have changed recently, so check what is currently available in your area before you sign. Our HVAC guides and our checklist for choosing a qualified duct cleaning company can help you prepare.

Source: Heat Pumps Power Ahead, ACHR News (April 2025). Figures in this article come from that source.